Prada
Paradoxe

The Prada Paradoxe campaign celebrates the myriad unique elements of each woman that come together to create an authentic, ever-evolving whole: a woman who is never the same, but always herself.

Award-winning actress and UN Women ambassador Emma Watson leads her own symphony of dimensions – the artist, the activist, the actress, the woman – in a dynamic short film that reveals the empowering spirit of Prada Paradoxe. A way of celebrating not only her experience as a paradox living in front of and behind the lens, but honoring the ongoing evolution of every woman.

«I think it was a happy coincidence that Prada came to me with this project. It was around the time that I decided, in my heart and in my head, that I wanted to become a director, and I found the concept of a woman who is such a fascinating paradox. I hope that the values conveyed in the Prada Paradoxe campaign will give women a little more space to celebrate themselves, do and make them the fullest expression of who they are»
Emma Watson ⏤ actress, director, activist.