ChivasChivas XV x Dolly Cohen
McCann Paris accompanied the launch of the limited edition Chivas XV x Dolly Cohen, the result of a collaboration between Chivas Regal and French jewelry artist Dolly Cohen, who specializes in the creation of “grillz”, iconic tooth jewelry.
A golden cage that wraps perfectly around the shape of the Chivas bottle, illustrating the blend of savoir-faire, luxury and modernity.
Our agency supervised the creation of 300 cases inspired by the artist’s design, available in limited edition in a Parisian pop-up in December 2023.
The film, also produced by the agency, tells the process of creating the bottle by Dolly Cohen. It has been running since mid-November via a massive digital campaign, accompanied by two waves of billboards visible throughout France.
Outdoor campaign
Pop-up
